Zima

I have tried Zima but I always wondered what it was exactly.  From reading, it is charcoal-filtered beer.

"Two guys walk into a bar. They order beers. Bartender says they don’t have any beer. The men look confused. A stranger in a stylish hat suggests they try something different. They order a clear malt beverage. It’s on ice, clear, delicious. The men are happy."

Read all about Zima here:
http://mentalfloss.com/article/76438/zomething-different-zima-story